About Us

We're glad to share our story

"Sincerity and true intentions in dealing with people are the foundations of success"

-Sheikh Abdullatif Alissa, 1910 - 2005

Late Sh. Abdullatif Alissa, who is regarded today as one of the most respected names in the market and a true pioneers who set standards and shape the Automotive market. Over 70 years later and the name Alissa is still synonymous with trust, professionalism, and customer care.


Our assets are our customers, our people and our experience.

-Najeeb Abdullatif Alissa

Continuing the legacy and in the footsteps of his father, Najeeb Alissa has been the driving force and visionary for the group. Developing an automotive ecology that is second to none. Providing a total automotive solution catering to all segments. With its core focused on the most important pillars: professionalism, value and customer care.

We have successfully been diversifying and expanding across the region by catering to new brands and industries. We intend to provide a total automotive solution across all segments. Our core revolves around the most important pillars: professionalism, value, and customer care.

With the launch of Najeeb Auto, we aim to be at the frontier of Suzuki dealerships across the Middle East.

With our 70 years of experience in the Automotive Industry and with strong Saudi cultural and family values interwoven into the company’s DNA set by the late founder Abdullatif Alissa. We are proud to be the leading Suzuki dealer in the Middle East. With an experienced team of talented individuals from the automotive sector, Najeeb Auto is well situated to offer the absolute best that Suzuki has to offer. At Najeeb Auto, you will find excellent customer care and after-sales service in line with the top quality and standard set by Suzuki worldwide.

The Najeeb Auto showroom, allows customers the chance to personally look through the exceptional range of Suzuki vehicles that we offer. Our products and services reflect the benchmark of quality and professionalism towards our valuable customers, as well as our employees and partners. We strive to build a legacy on the trust and satisfaction of our customers, which will serve as a cornerstone for our future success and growth.

Kochi Suzuki san, GM Suzuki ME, Africa and Levant receiving partnership token from Najeeb Alissa during Jeddah launch event 17.5.19

Our Vision

Our vision is to be recognized as the leading Suzuki distributor in the Middle East. We strive to remain synonymous with exceptional care and support in everything we offer.

Our Mission

Committed to provide our customers the best Shopping, Buying and Ownership experience. We are committed to providing a comprehensive solution to our customers, by continuously supplying them with high-quality products and services, thereby establishing the overall image of our brand as a leader in the industry. We strive to offer reliable, economical, and easy to maintain products to the Saudi market.

Our Values




Respect and Compassion